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Digital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford MichiganDigital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford Michigan
Digital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford MichiganDigital Design Prototyping Specialist and FAA Licensed Drone Pilot in Oxford Michigan
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Jeep UX Concept in Shanghai

April 29, 2015 Posted by Mike Cars, Technology, Travel, Work

Future of JEEP UX in China

While working with the FCA Product Design Office UX department, I traveled to Shanghai to set up the displays for the Jeep ‘Galileo’ concept (Jeep UX Concept in Shanghai). My role focused on creating a system to synchronize all displays, both inside the vehicle and on external elements like the large HUD and additional screens. To ensure flawless operation, I designed a solution where a single power switch activated the entire system. Everything needed to function seamlessly, as we were presenting the future of Jeep UX to the Chinese market.

The Jeep ‘Galileo’ concept combined advanced user experience design with artistic innovation. This project showcased cutting-edge technology while pushing the boundaries of creativity. It was an incredible opportunity to demonstrate the potential of connected vehicles and highlight Jeep’s forward-thinking vision.

Problem Solving on Location

Working with UX Professional Lei Zhang Future of Jeep UX in China

Setting up Galileo Concept with UX Visionary Lei Zhang

Synchronizing the BUC’s three displays on-site with seven additional televisions on location in China  required a fast and reliable networking solution. To achieve this, I utilized Node.js and Socket.IO. Using a network of Intel NUC computers connected via routers and switches, I set up a system where one NUC acted as a Node.js server, providing robust control and flexibility for the concept.

The setup included a wireless show controller, which made managing scenes both easy and efficient. Even in the RF-noisy environment of a trade show or auto show, the controller operated reliably without interference. Additionally, it allowed us to start countdowns for presentations and transition seamlessly between scenes. As a result, the entire display experience felt polished, professional, and well-coordinated from start to finish.

Testing Digital Prototypes in Hotel Room Day Before Auto Show

Testing computer and video syncing solutions in hotel room

 

This future of Jeep UX concept appeared at several locations, including Shanghai, Guangzhou, and Las Vegas. To enhance the presentation, I synced the stage lighting with the audio time-code from one of the computers. Additionally, I documented the Shanghai Auto Show setup in the video above, capturing the process and showcasing the final display.

Future of Jeep UX in China

 

Product Design Office Team at Shanghai Auto Show in 2015

Product Design Office Team at 2015 Shanghai Auto Show

Tags: Jeep Galileo ConceptShanghai Auto ShowUser Experience
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About Mike

Mike has over 20+ years of creative and technical design and development experience. His education includes a Bachelors and Masters degree in Computer Animation. He's worked in the automotive, design, education, electronics, software, and user experience industries across the globe. The companies he's worked with include, Alpine Electronics, Ford, Fiat Chrysler Automobiles, and more.

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Mike Rosik • Creative Technologist

Mike Rosik

I bring over 20 years of experience in creative and technical design and development, with a specialization in user experience and design prototyping. I hold a Bachelor’s and Master’s degree in Computer Animation and have worked across diverse industries, including automotive, education, software, visual effects, and startups.  I’m also an FAA licensed drone pilot based in Oxford, Michigan.

In recent years, I have actively leveraged emerging technologies like AI, vibe coding, and APIs to enhance my prototypes and projects. My expertise spans app and web-based user interfaces, AR/VR/XR, improving user experiences, microcontrollers, Node.js cloud servers, AWS cloud integration, and innovative storytelling methodologies. Additionally, I have explored physical prototyping tools, such as using cardboard for occlusion surfaces, to improve augmented and virtual reality experiences and spark creative solutions. I am particularly passionate about photogrammetry and 3D model generation, utilizing advanced techniques like Neural Radiance Fields (NeRF) and Gaussian splatting to create high-quality, immersive assets from photos and videos.

Collaboration and user-centered design are at the core of my process. I engage with stakeholders and end users to fully understand their goals and challenges, transforming their feedback into personas, journey maps, and user flows that outline an optimal path to success. By focusing on the user, I not only create intuitive and impactful experiences but also uncover overlooked opportunities for improvement, ensuring the final design delivers maximum value.

FAA Licensed Drone Pilot

I am an FAA-licensed Unmanned Aerial System Remote Pilot, qualified to provide professional and compliant commercial drone services.

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